The Lesson I Almost Missed When I first watched the “Monkey Business Illusion” video during one of our design thinking sessions in the Tekedia Mini MBA, I thought I knew exactly what I was supposed to see. The instruction was…

Introduction Every market has a friction. It does not matter if you look at finance, healthcare, education, logistics, or entertainment. Somewhere in the chain, there is always something that slows customers down, creates inefficiencies, or makes people dissatisfied. The truth…